Go By Caprice is known for stylish, quality products, that add a touch of high-end glamour to your home. From the first click of your online shopping experience, right through the moment the parcel arrives at your door. The company has gone from strength to strength over the years, and is now focusing on homeware, with a new baby line to be launched.
MEET THE FOUNDER
Supermodel and Entrepreneur Caprice Bourret
BY CAPRICE WAS FOUNDED IN 2006 BY BUSINESSWOMEN, MODEL AND ACTRESS CAPRICE BOURRET.
Caprice knew her modelling days had a limited life span, and when she reached her 30's she had to come up with a plan B. Using the money she earned from shooting covers, fronting campaigns, appearing in West End productions and various TV shows worldwide, Caprice was able to self-fund the business, in the hope of creating a brand and a company that she could one day pass on to her family. She wanted to create a business that embodied what she felt strongly about; making women feel empowered, sexy and feminine.
In 2001 Caprice partnered with Debenhams - one of Britain’s leading department stores and launched her own range of licensed lingerie. The collection, designed and modelled by Caprice was an instant success, and won the model the accolade of ‘Queen of the Undieworld’ by the UK press. This was the perfect springboard towards launching her very own line of products, and it culminated in the launch of By Caprice Lingerie, designed, modelled and marketed by Caprice herself.
Within two years Caprice had partnered with Very.co.uk to launch an exclusive By Caprice bedding range, and today this is the company’s ultimate focus. It is now sold all over the the UK and globally, with big brands such as Next, Grattans/Freemans, Wayfair and numerous independents and is seen on the beds of many celebrities, as well as gracing the covers of magazines and on TV. This is by no means the end of the story. Watch this space as we have some very exciting news coming soon.