Go By Caprice



Go By Caprice is known for stylish, quality products, that add a touch of high-end glamour to your home. From the first click of your online shopping experience, right through the moment the parcel arrives at your door. The company has gone from strength to strength over the years, and is now focusing on homewares, with an exclusive new mother and baby line soon to be launched. 


Supermodel and Entrepreneur Caprice Bourret



Caprice knew her modelling days had a limited life span, and when she reached her 30's she had to come up with a plan B. Using the money she earned from shooting covers, fronting campaigns, appearing in West End productions and various TV shows worldwide, Caprice was able to self-fund the business, in the hope of creating a brand and a company that she could one day pass on to her family. She wanted to create a business that embodied what she felt strongly about; making women feel empowered, sexy and feminine. In 2001 Caprice partnered with Debenhams - one of Britain’s leading department stores and launched her own range of licensed lingerie. The collection, designed and modelled by Caprice was an instant success, and won the model the accolade of ‘Queen of the Undieworld’ by the UK press. This was the perfect springboard towards launching her very own line of products, and it culminated in the launch of By Caprice Lingerie, designed, modelled and marketed by Caprice herself

“I have organised numerous fit sessions with my customers and I love the way By Caprice Lingerie makes ladies feel. That is a reward in itself and makes these constant 12 hour days worth every minute.”

Within two years Caprice had partnered with Very.co.uk to launch an exclusive By Caprice bedding range, and today this is the company’s ultimate focus. It is now sold all over the the UK and globally, with big brands such as Next, Grattans/Freemans, Wayfair and numerous independents and is seen on the beds of many celebrities, as well as gracing the covers of magazines and on TV.  This is by no means the end of the story… watch this space as we have some very exciting news coming soon.                                                                                                                             

                                                                                                                                                                                                            - CEO - CAPRICE BOURRET




Apr 2018 - It was announced that CEO Caprice would license out ‘By Caprice Home’ to one of the world’s leading textiles suppliers, Sadaqat, dubbed the ‘Victoria Secrets of the bedding world’.                              Feb 2017 - Launched Go By Caprice E-Commerce Website
Jan 2016 - Launched By Caprice Home
Nov 2015 - Launched new face and body of By Caprice for AW15 Ferne McCann
Feb 2014 - Launched new face and body of By Caprice for SS14  Ferne McCann
Sep 2013 - Launched new face and body of By Caprice for AW13 Lucy Mecklenburgh
Jul 2010 - Launched By Caprice Bedding
Dec 2007 - Launched By Caprice Swim to Littlewoods, Asos, Figleaves
Nov 2007 - Launched in Scandinavia
Aug 2007 - Launched By Caprice Lingerie to Next
Apr 2007 - Started selling to Independents. Now By Caprice distributes to 70 stores
Aug 2006 - Started selling By Caprice Lingerie to Littlewoods, Asos and Figleaves
Jun 2006 - Stopped all license deals with Debenhams and started distributing By Caprice to them
Feb 2006 - Launched By Caprice in South Africa and USA
Year 2006 - Started By Caprice Lingerie. Caprice ... investing hundreds and thousands of her own money to start By Caprice Lingerie
Year 2000 - Signed license deal with Debenhams for Caprice Lingerie