Go By Caprice

By Caprice Brief Encounters

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Read below to see images, videos and behind the scenes of By Caprice! We have come a long way and thought it's time to take a trip down memory by sharing the brief encounters By Caprice had along the way!


Caprice knew her modelling days had a limited lifespan, and when she reached her 30’s she had to come up with a plan B. Caprice was able to self-fund the business, in the hope of creating a brand and a company that she could one day pass on to her family. She wanted to create a business that embodied what she felt strongly about; making women feel empowered, sexy and feminine

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 license deal with Debenhams for Caprice Lingerie

 In 2001 Caprice partnered with Debenhams - one of Britain’s leading department stores and launched her own range of licensed lingerie. The collection, designed and modelled by Caprice which was an instant success. The UK press soon hailed Caprice ‘Queen of the Undieworld’. 

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the birth of By Caprice Lingerie

In 2006 Caprice dissolved the license deal with Debenhams and invested her own money to start By Caprice Lingerie in n the hope of creating a brand and a company that she could pass on to her future family and most importantly doing what she loves to do best: making ladies feel empowered, sexy and feminine by wearing her brand.

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Launched By Caprice in South Africa and USA

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It is now sold all over the UK and globally. By Caprice products are stocked by high street giants and dozens of independent retailers. The business has gone from strength to strength since its launch in 2006. ‘By Caprice Swim’


2007 was getting big for By Caprice! The brand started selling to Independents.  Now By Caprice distributes to 70 stores including By Caprice Lingerie to Next and By Caprice Swim to Littlewoods, Asos, Figleaves!

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 By Caprice Bedding was born 

"The bedding range is perfect if you want a feeling of glamour and elegance- it's affordable for everyday people that want luxury in their homes"
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 new face and body of By Caprice - Lucy Mecklenburgh

 AW13, The Only Way Is Essex star is face of By Caprice lingerie and swim range. The campaign was a huge success for both Lucy and the By Caprice brand! 

Caprice stated: "Lucy looks absolutely gorgeous in the designs. She has beautiful feminine curves, a healthy, toned physique and luscious natural beauty."

Lucy said: "It's an honour and a privilege to be chosen to follow in Caprice's footsteps. Caprice has always been an inspirational businesswoman and someone who I have looked up to. I had such fun shooting the campaign, especially as I picked up a few modelling tips from Caprice herself!

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2014 - 2016

FERN McCann - New Face and Body Of By Caprice

BRA-vo! The next campaigns launched with gorgeous TOWIE star Ferne McCann! 

'I've got curves and a big bum - and I love posing in my underwear!': Ferne McCann says she feels 'sexy' as she becomes the next face of By Caprice

Showing off her curvaceous figure, the reality TV star defiantly wasn't feeling shy when she undertook the shoot!

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 By Caprice Home Became The Focus For The Brand

Caprice thought it was time to take a backseat with lingerie and focus her brand on bedding, she's known for glamour and wanted to bring her visions to life. "I believe we found a niche in the market, and it's glamorous ... I get excited about it when I wake up the mornings!" Although By Caprice branched in to bedding before,  it was the beginning of a whole new chapter for By Caprice 


LauncH OF Go By Caprice E - Commerce Website

By Caprice is a brand known for stylish, quality products, that add a touch of high-end glamour to your home. From the first click of your online shopping experience, right through the moment the parcel arrives at your door, we’re all about bringing that little something special to your life.  We know how important it is to make your home perfect for you, and therefore we do our upmost to keep giving you what you deserve to make this possible… all with a little added glamour and sparkle! 


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By Caprice has gone from strength to strength over the years, and is now focusing solely on homewares, including moving in to a new mother and baby line. As it's significant growth continues, By Caprice looks set to be one of the biggest homeware brands in the UK. 

Go By Caprice is set to bring you everything you need in one place for your home and family ... Watch this Space x