Top Model turned Entrepreneur Caprice announces global licensing deal with multi-million pound enterprise Sadaqat Ltd
Caprice Bourret, CEO & Founder of By Caprice Products, has licenced out her brand to Sadaqat, one of the world’s leading textiles suppliers and enterprises, dubbed the ‘Victoria Secrets’ of the bedding world.
The announcement sees manufacturing for the By Caprice bedding collections move to Sadaqat’s Head Quarters in Pakistan to join a host of household names, including Disney Europe.
By Caprice Home has seen massive growth since its launch only three years ago and has become recognised for its glamour, design, originality and high quality. The move is an integral part of the company’s expansion plans to launch in multiple global territories as well as developing the core product range.
Caprice comments : “I am very hands-on where my business is concerned, so it's important to me that I have partners who understand my passion, and who are on-side with my determination to produce only the best quality, most beautiful and glamorous ranges, for my very discerning customers. Sadaqat understands how I work, and respects the importance I place on maintaining the highest standards, so I am excited to see how this partnership flourishes.”